One mission, two ways in

Financial confidence,
built for everyone.

Fresh Start Financial creates the tools people need to take control of their money — from an AI assistant that lives in your pocket to research that makes money make sense.

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Our products
The Directory

Two products. One goal.

Whether you want an assistant on your phone or the research behind the numbers, we meet you where you are.

AI Assistant · Mobile App

FIONA

Your AI financial support for a smarter future. FIONA tracks your net worth, watches your cash flow, and answers money questions in plain language — right from your phone.

  • Net worth & cash-flow at a glance
  • Ask FIONA anything about your money
  • Secure bank linking via Plaid
Open FIONA
FIONA app home screen — Hi Omar, financial overview showing $24,530 net worth up 8.7%, +$1,220 cash flow this month, a 23% savings rate, and linked Chase Checking, Bank of America, and Vanguard Investment accounts
Research Hub

FIONA Insights

Our research hub — original data, reports, and plain-language analysis on money, markets, and financial wellness. We turn complex trends into clear takeaways that power FIONA.

  • Original research & market reports
  • Plain-language financial analysis
  • Insights that guide FIONA
Explore FIONA Insights
FIONA Insights
The State of Household Savings
Report No. 04 · 2026
Fig 1. Savings rate by income cohort
SavingsDebtMarkets
Careers

Help build a fresh start for everyone.

We're a small team with a big mission — hiring across FIONA, FIONA Insights, and beyond. If you care about making money less stressful for real people, we'd love to meet you.

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FIONA Senior iOS Engineer → FIONA AI / ML Engineer → Company Product Designer → See all open roles →
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Ready for your fresh start?

Put FIONA in your pocket today — your AI money assistant is ready when you are.

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